With the rise of the digital economy and artificial intelligence in 2025, trust is the most valuable currency. With growing awareness of data privacy and the constantly increasing requirements of global regulations like the GDPR, CPRA, and PIPEDA, businesses can no longer afford to treat privacy compliance as a formal requirement. Instead, proactive consent management should to be used to build customer loyalty, brand differentiation, and long-term revenue growth.

Consent management platforms (CMPs) offer a solution. Read this blog to learn how CMPs can help companies to increase their Return of Investment (ROI) when using proactive consent management.

What Is a Consent Management Platform (CMP) and What Is It Used For?

A consent management platform (CMP) helps organizations collect, store, and manage user consent for personal data processing purposes. A CMP is a tool to ensure compliance with regulations like the GDPR and CCPA.

Without a CMP, businesses could face heavy fines and penalties for violating data privacy laws in different parts of the world.

For example, in 2023, Meta was fined a €1.2 billion fine under the GDPR for transferring EU user data to the U.S. without adequate protections. In 2021, Amazon was fined €746 million for collecting and using personal data without proper consent.

A CMP is primarily viewed as a compliance tool. However, a well-optimized CMP could deliver much more, including better customer relationships, reduced legal risks, optimized data handling processes, improved data quality, increased marketing efficiency, and long-lasting relationships.

In 2024, users ranked CookieScript CMP on G2, a peer-reviewed website, as the best CMP for small and medium-sized companies. 

What Is the ROI of Consent Management?

The return on investment (ROI) of consent management refers to the business benefits gained by implementing and properly using a Consent Management Platform (CMP).

The ROI of consent management goes far beyond regulatory compliance— it’s about turning user trust and engagement into measurable business earnings. Users who see that business value their privacy and feel that they are in control of their data are more likely to opt in, engage, and remain loyal for a longer time. This translates into higher conversion rates and ROI.

While it's difficult to quantify a precise ROI percentage, proactive consent management can build customer loyalty and drive business growth in 2025.

Why ROI from a Consent Management Platform Matters?

Proactive consent management using a comprehensive CMP can boost ROI in the following key areas:

Minimized risk of non-compliance

Proactive consent management enables companies to mitigate risk by actively collecting consent and user preferences. When collecting personal data, companies must obtain user consent to comply with regulations like GDPR, CPRA, ePrivacy Directive, or LGPD. Even after companies get user consent, the risk of non-compliance remains.

First, users can withdraw their consent at any time to change their preferences. Businesses must respond quickly to these changes, preserving user privacy accordingly.

Second, privacy laws evolve, setting new requirements. Companies must adjust permission settings according to new or updated government regulations.

Proactive consent management enables companies to automate compliance across jurisdictions, reducing legal exposure and avoiding costly fines.

Under the GDPR, companies that violate privacy or security requirements can face fines of up to €20 million or 4% of their global annual revenue—whichever is higher. Avoiding a single GDPR penalty pays for years of CMP investment.

With CookieScript, you can automatically scan your website for cookies, local storage, and session storage and add them to your cookie declaration report:

Improved customer trust & loyalty

Companies that implement consent management on their websites or apps build trust with customers by demonstrating transparency and compliance with privacy regulations. Transparent consent practices increase user trust and brand reputation. These customers will be more likely to make purchases, stay loyal to the brand, and recommend the business or brand to their family, friends, and another potential customers. 

Thus, higher trust leads to higher ROI and increased Customer Lifetime Value (CLV).

Engaging personalized experiences

Proactive consent management enables companies to enhance personalization across websites, mobile apps, and other platforms, ultimately contributing to a more positive and engaging customer experience. By using CMPs to communicate with customers and collect data for the purpose of personalization and targeted advertising, businesses can build value-added personalized experiences for their customers. 

For example, a comprehensive CMP and a Cookie banner analytics can help businesses to compare app vs. website engagement metrics, create new ideas for customer experiences based on user preferences, or provide different experiences for different segments of customers.

Better quality data for marketing

Users who give explicit consent are more likely to engage authentically with the business. Such First-party data collected through informed consent is more reliable and valuable.

When used in marketing, such data will lead to better ROI. For example, targeted campaigns based on compliant user data can increase conversion rates by 15–20%.

Higher opt-in and conversion rates

Different jurisdictions have varying requirements for cookie banners and user privacy settings. Comprehensive CMPs like CookieScript offer extra features like banner customization, geo-targeting, and A/B testing of banners, among others.

The geo-targeting functionality determines your website user location and automatically presents the correct compliance solution. Optimized and localized consent banners improve user experience and opt-in rates.

Cookie Banner customization and A/B testing of banners allow companies to select the most optimized Cookie Banner that can lead to increased traffic monetization. Experimental data show that cookie banner design and behavior can significantly increase Cookie Consent opt-in rates. 

A well-optimized consent banner can increase opt-in rates from 30% to 70%, intensely improving analytics and ad revenue.

Operational efficiency

A comprehensive CMP could perform many tasks, saving many employee hours annually via automation. A CMP like CookieScript can increase operational efficiency in the following areas:

• A CMP reduces manual compliance tasks, such as logging consents, updating user preferences, the Cookie Policy, Privacy Policy, and responding to Data Subject Access Requests (DSARs).
• A CMP enables seamless integration with CMS platforms, analytics, marketing, and other tools.
• A CMP helps to show user consent logs for proof of compliance.

Examples of How Consent and Preference Management in Business Generates ROI

A CMP shouldn’t just be used as a tool for meeting formal compliance requirements. A comprehensive CMP can become a valuable tool to increase customer trust and engagement, provide key data insights, increase opt-in and conversion rates, and improve operational efficiency.

Investing in privacy can provide a significant return on investment (ROI) not only by avoiding fines for non-compliance but also by achieving user trust and engagement. The 2020 Data Privacy Benchmark Study have found that investing $1 in data privacy reached up to $2.7 return.

On the other hand, mishandling sensitive data could lead to decreased business revenue. A lack of trust leads to a decreased number of consumers and, thus, to ROI. A recent study showed that 71% of consumers would stop doing business with a company if it gave away sensitive data without permission. Another study by Google found that 49% of participants would switch brands due to privacy issues.

Read the advices on how to employ proactive consent management and data privacy to increase ROI:

Set clear objectives

The first step in optimizing the ROI of your CMP is to clearly define your business goals and objectives. Companies could have different objectives:

• Do you seek to improve customer engagement by offering a better user experience?
• Is your main goal to ensure compliance with privacy laws and minimize legal risks?
• Do you want to automate consent collection and save time?
• Do you want to gather as much data as possible?

By setting clear, measurable objectives, you can optimize your CMP to reach those goals.

Select a CMP that offers a wide range of functionalities, allowing you to set your goals freely and adjust them as needed.

Allow data preference management

A CMP allows users to control their data preferences. Consumers like to make decisions about their privacy. Allowing them to manage their consent and choose which communications they prefer to receive (e.g., marketing emails, apps notifications, product updates, etc.), businesses enhance trust and brand loyalty, so customers are more likely to stay loyal to brands and make purchases.

When users feel empowered, they are more likely to share data with you, knowing they can grant and easily withdraw consent or adjust their preferences at any time. This increased trust leads to better data insights, increased user experience, and increased long-term ROI.

Provide clear consent banners

Providing clear and easy-to-understand consent banners is one of the simplest and most effective ways to improve transparency with your customers. When you provide clear and concise cookie notice, you show to your customers that your business is transparent, respects user privacy, and puts an effort to comply with data privacy regulations.

This transparency often leads to higher consent rates and increased user trust. Higher consent rates mean more engaged customers, and thus, higher ROI of your CMP.

Provide personalized experiences

Personalization has become a crucial aspect of customer engagement. Users are more likely to engage if they receive personalized content.

A professional CMP like CookieScript  allows businesses to collect consent for targeted communications, ensuring that you’re engaging with your customers in a way that aligns with their interests and preferences.

By collecting and managing consent data, you can better understand your customers’ preferences and tailor your products or services accordingly. Personalized marketing and product recommendations can significantly enhance the user experience and boost the ROI.

Build long-term customer relationships

When users feel they have control over their data, they are more likely to trust in your business and remain loyal to your brand. This loyalty leads to repeated purchases, recommendations, new potential customers, and higher lifetime value. Long-term customer relationships contribute to a substantial return on your CMP investment.

Monitor and optimize

The first step is to start using a CMP. 

However, it’s not enough. To maximize ROI, you must continuously assess the performance of your CMP and adjust as needed. Regularly review your CMP’s effectiveness, evaluate your business goals, and check if your CMP is meeting your objectives and the desired outcomes.

Privacy laws continue to evolve. User expectations of privacy are also growing. Thus, investing in user privacy now can help your business to grow in the future.

Try CookieScript CMP now to start increasing ROI:

How Can CookieScript CMP Drive ROI?

CookieScript CMP can increase your business ROI in different ways depending on what goals you set for your business. It has numerous functionalities, making it a valuable tool in various applications, including automation, increased user trust, personal data collection, user consent collection and management, and compliance with data privacy laws.

CookieScript CMP has the following functionalities:

• CookieScript is a Google-certified CMP, included in the list of certified partners.
• CookieScript received GOLD Tier in the new Google Tiering System.
• GDPR-compliant consent mechanism.
• Full consent banner customization.
• Powerful Cookie Scanner, detecting cookies, local storage, session storage, and other website trackers.
• Integration with Google Consent Mode v2.
• Integrations with all major CMS platforms.

Frequently Asked Questions

What is a CMP used for?

A Consent Management Platform (CMP) is primarily viewed as a compliance tool. However, a well-optimized CMP could deliver much more, including better customer relationships, reduced legal risks, optimized data handling processes, improved data quality, increased marketing efficiency, long-lasting relationships, and increased ROI of your CMP. In 2024, users ranked CookieScript CMP on G2, a peer-reviewed website, as the best CMP for small and medium-sized companies. 

What Is the ROI of Consent Management?

The return on investment (ROI) of consent management refers to the business benefits gained by implementing and properly using a Consent Management Platform (CMP). The ROI of consent management goes far beyond regulatory compliance— it’s about turning user trust and engagement into measurable business earnings. In 2024, users ranked CookieScript CMP on G2, a peer-reviewed website, as the best CMP for small and medium-sized companies.

How does proactive consent management impact customer loyalty?

Proactive consent management empowers users to make informed choices about their data.  When customers feel that they are in control of their data, they are more likely to opt in, engage, return, and remain loyal for a longer time. This leads to user trust in the brand, stronger brand relationships, and higher overall satisfaction— key ingredients for long-term loyalty. Use CookieScript CMP to implement proactive consent management.

Can consent management drive revenue growth?

Yes. Businesses that respect user privacy often experience improved conversion rates and higher-quality data, resulting in more effective marketing. Ethical, consented data enables personalization without violating privacy, which increases engagement, boosts revenue, and increases ROI. Additionally, avoiding fines and reducing legal risk directly contributes to cost savings and profitability. Use a CookieScript CMP to implement proactive consent management and drive revenue growth.